A great if rather depressing article, Toni. Personally I thought the WSJ salesletter was a classic example of hilariously bad rubbish and risible in the extreme but apparently my view is very much in the minority if the numbers are to be believed. I am thus greatly relieved that I never attempted to earn a crust by writing marketing copy. Apparently one must have an even lower opinion of people's intelligence than my own highly cynical estimation.

Anyone who enjoys my articles here on Medium may be interested in my books Why Democracy Failed and The Praying Ape, both available from Amazon.