All "inspirational" business books are hokum. Whether they're In Search Of Excrement or From Good To Grate they all contain spurious examples and bogus "lessons" but - they are always successful. Because people want simple stories and people want hope. As Elizabeth Arden said of her cosmetics company, so too can business-book authors say of their febrile tomes. And just like with cosmetics, anyone who buys a business book thinking they'll receive anything of value is simply trading hard cash for empty hope.

Anyone who enjoys my articles here on Medium may be interested in my books Why Democracy Failed and The Praying Ape, both available from Amazon.