Branding Gone Wild
How Airlines Could Differentiate Their Hard Product
I went to Genéve Aeroport to see my son off after his brief visit to Lausanne to catch up and visit with some friends he made on his last trip here. As we strolled through the Departures area with its multiplicity of airlines it occurred to me that instead of having the tedious Economy Class, Business Class and First Class, or the highly pretentious Executive Class or Superior…