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Deepfakes Don’t Matter

Why the presently fashionable alarm about AI-generated images is completely pointless

Allan Milne Lees
11 min readMar 16, 2024
Image credit: Muse AI

As Artificial Intelligence (AI) continues to improve, many commentators are becoming more and more worried about its impact on Western society. Now that algorithms can generate text output at speeds and in volumes that can saturate social media with any content the creator desires, and now that algorithms can generate lifelike pictures that can present anyone anywhere doing anything, and now that algorithms can generate videos that can accomplish the very same thing in animated form with realistic voices, how can ordinary people know what’s real and what is a lie?

This problem, we are told, can undermine the basis of democratic society. What if ordinary people see images or videoclips that are misleading? They’d believe lies to be true! Therefore, the agitated commentators explain, we urgently need technological fixes to ensure ordinary people can distinguish between deepfakes and reality.

To which I say: nonsense.

I am not denying the ever-increasing realism of deepfakes. They are very accomplished artifacts today and no doubt within a very short period of time will indeed be utterly indistinguishable from reality. I have no doubt that unscrupulous individuals and organizations will use…

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Allan Milne Lees
Allan Milne Lees

Written by Allan Milne Lees

Anyone who enjoys my articles here on Medium may be interested in my books Why Democracy Failed and The Praying Ape, both available from Amazon.

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