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Ford’s New Bronco: Bucking The Trend
Why Ford’s new 4x4 is a welcome exception to the SUV norm
For most people their SUV is basically an aerodynamically inefficient car that provides a nice view out the front windscreen and the vague illusion of capability. Unlike the rough-and-ready utility vehicles of a few decades ago, the emphasis of modern SUVs is on comfort and convenience as well as (for those lucky few whose bank accounts are over-swollen with funds) downright luxury. If one’s posterior is sufficiently delicate that leather seats would cause unbearable discomfort, inconvenient chaffing can be avoided by means of purchasing an SUV from Bentley, Rolls-Royce, or Lamborghini and specifying alcantara seat coverings therein.
Nowadays it seems as if everyone has at least one SUV and no school run would be complete without a horde of nearly identical vehicles crowding the roads, all jostling for just the right place to drop the kids before heading to Starbucks to collect a much-needed double macchiato with almond milk and a dusting of cinnamon to wash down the hand-glazed craft donut into which 380 calories have been duplicitously crammed. And that’s what nearly all today’s SUVs are designed for. It is why buyers adore them and their juicy profit margins keep the world’s automobile manufacturers afloat.
