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How to Lose 150 lbs in 10 Days!
Back in 1991 when I arrived in California as a new resident, I was struck by how every women’s magazine in the supermarket rack had the same basic format:
Ten Hot Sex Tips to Drive Him Wild in Bed!!!
How to Say No to Sex Before Marriage
Fifteen Irresistible Chocolate Cake Recipes
How to Lose 50 lbs in Only Three Weeks!!!
In other words, the typical glossy downmarket women’s magazine was an intentional mind-fuck.
I noticed in particular that the theme of weight loss appeared everywhere, just as candy could be found in practically any store. Go into a fabric store and what do you find near the check-out? Candy. Go into a gas station to buy some windscreen washer fluid and what do you find? Candy. I’ve never been in a surgical supplies shop in the USA but were I to do so I’d fully expect to find candy on sale there too. And because few can resist an easy purchase, obesity is endemic.
So it’s hardly surprising that as 85% of US citizens are fat, weight loss diets are ubiquitous.
The problem with fad diets is, of course, that when you restrict calories your body goes into survival mode. Your metabolism slows so you burn fewer calories per hour. If you starve yourself, perversely your body begins to metabolize muscle…
