It also helps Starbucks that their core product produces a tangible stimulant effect. Not so easy for other companies whose products don’t induce any strong biochemical changes to leverage the same techniques and get the same results.

Anyone who enjoys my articles here on Medium may be interested in my books Why Democracy Failed and The Praying Ape, both available from Amazon.

Anyone who enjoys my articles here on Medium may be interested in my books Why Democracy Failed and The Praying Ape, both available from Amazon.