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Most supposedly "new" ideas are merely old concepts repackaged in transiently fashionable verbiage. Community -driven is no different. Let's see: work out who you're serving, build something to get feedback, aim to please users. Tell me what startup or established organization doesn't try to do this? It's quite sad how readily people jump onto trendy bandwagons without bothering to subject them to any meaningful intellectual scrutiny. Just like all the other fashionable notions we've seen come and go over the years, "community-driven" will doubtless result in plenty of wasted VC dollars and plenty of dashed dreams because entrepreneurs will be too fixated on empty hype and insufficiently focused on the unglamorous but always essential fundamentals of building a viable business. But hey, who needs fundamentals when you can raise $20 million by putting the word "community" into your pitch deck?

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Allan Milne Lees
Allan Milne Lees

Written by Allan Milne Lees

Anyone who enjoys my articles here on Medium may be interested in my books Why Democracy Failed and The Praying Ape, both available from Amazon.

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