My problem with this article is the de facto assumption that making money is the end-goal. The fact is, most things are trash because most people aren't very discerning. That's why McSlop sells billions of obesity-inducing junk items while few people can be bothered to cook at home using healthy ingredients. It's why Hollywood schlock out-sells worthwhile movies, and why best sellers outsell books of real value. Do we really, truly, want to be contributing to the deluge of mindless noise merely in order to attempt to scrabble a few dollars into our pockets? While the crap always outsells the worthwhile in every field, we never go back to the junk later. No one reads Wilkie Collins now, but we still read Browning and Tennyson and Mrs Gaskill and Emily Dickinson. No one will care about trash even next week, but something worthwhile will put value into the world. We ought to strive to create things of importance, not mental slop. There's enough of that already.