Riyaz, I think you're missing the point, which is to sell as many ad slots at as high a price as possible. Anything that can be utilized to this end is pure goodness. Remember: SARS-CoV2 has killed well under one-tenth of one percent of the population of even the worst-hit nations, but that hasn't prevented the mass media from capitalizing on it by terrifying the world's ignorant and credulous, telling them it is an existential threat and everyone will die if we don't wear facemasks and lock ourselves away from all human contact. Surely we can work up the bubonic plague into a similarly frightening story and thereby sell our ad slots at a pleasingly inflated price, especially as the plague kills 60% of those infected, versus 0.01 percent of those who contract covid-19.

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