Sam, while your article was cogent it missed the point. Conspiracy theories thrive not because they're inherently plausible, but because a great many people with limited intellects and suffering from emotional damage seek out simple-minded ideas that enable them to imagine they have "the inside scoop" on whatever the mass media happens to be sensationalizing today. The more simple-minded the idea, the more widely it's adopted, because it imposes less of a cognitive burden than complex reality does. The idea that conspiracy theories go away if we debunk them is therefore mistaken, because it's not addressing the core issue. The only way to kill a conspiracy theory is to mock the people who cling to it. This won't change their minds - we all know humans double-down on false beliefs as evidence piles up to show how mistaken they are - but it will deter others from adopting the belief. This is the best we can do, given the fundamental limitations of our tiny ape-brains.