Social media for the most part is like smoking, consuming harmful narcotics, or drinking lots of alcohol - people do it with no reference to the harm it does them, seemingly oblivious of cause-and-effect. Perhaps it is because most people don't actually live their lives? Most people appear to be simply going through the motions, doing what they imagine others expect them to do, buying things they don't need, working in jobs they dislike, and watching entertainments that are toxic. This seems to be a very odd way to squander the few brief moments of existence we're lucky enough to have. Perhaps if more people tried to live their lives instead of sleepwalk through them, social media and other toxic habits would have far less appeal. But then I suppose we'd be talking about a different species entirely and not dear old homo sapiens.