Thanks David. Re. fat shaming, I think it is deeply unhelpful that we’ve reached the point of Political Correctness that merely pointing out the many inescapable health downsides of being overweight automatically receives the trite response “fat shaming!” That’s like saying if we present evidence that smoking cigarettes massively increases one’s risk of lung cancer then we are “smoker shaming” (which, of course, was precisely the ploy used by big tobacco companies for many years). It would be instructive to discover just how much money Kraft et al put into ensuring that this strategy is utilized to ensure they can keep making money from churning out deeply unhealthy products.

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