Thanks Emily for a well-written and informative article. It's sadly amusing how easily people fall for simple-minded ideas like attachment theory, Myers-Briggs, the power of attraction, fad diets, etc. Our evolutionary hardwiring makes us cling to simple notions because they are easier for our brains to cope with. The sad thing isn't the gullibility of ordinary people so much as the seeming incapacity of psychologists to surmount their own attachment to simplistic ideas. One day the so-called "social" sciences may become more scientific, but for the last 150 years they've been far more akin to religions (e.g. assertion based) which is why so many mistaken ideas have arisen from the pages of psychology journals and books.