Thanks Eric for some interesting analysis. Regarding a possible swing back to consumer-oriented apps, I think the answer lies outside of your datasets. Think back to every new technology we’ve seen over the last few hundred years: once you’ve hit saturation point, there’s not much opportunity for new entrants and you get rapid consolidation. That happened with canals, railways, automobile manufacturers, computer manufacturers, etc. The fact is, no one uses 90% of the apps they have on their phones and so there’s no value in becoming the 2,456,896th app in the PlayStore. But there are wide open opportunities that will become apparent over the coming decade, and they won’t simply be apps on phones. In the 1930s the “smart money” wasn’t looking at expanding the railway network.

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