The Paradox of Mass Individualism

Tattoos to be Displayed on Request

“Be true to yourself.”

“Honor who you truly are.”

“Don’t be afraid to stand out.”

And so on, and so on, and so on: the trite clichés of popular me-centric culture.

Shortly after moving to California in 1991 I went to a party. Everyone (and I mean everyone) was talking in clichés which I later learned were catch-phrases from TV…