The problem for Trump Water was a failure to target the right customer segment. Instead of a generalized marketing campaign aimed at a generic consumer, Trump should have targeted Republican voters and used a slogan like “make bottled water great again.” Only not in words but in cartoon images or via a button that when pressed recited the phrase over and over and over and over again…

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Anyone who enjoys my articles here on Medium may be interested in my books Why Democracy Failed and The Praying Ape, both available from Amazon.

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