When The Chips Are Down
Why industry must change in a way few have yet realized
7 min readAug 4, 2021
As the world slowly begins to unwind from eighteen months of media-induced coronapanic, the world’s automobile manufacturers are discovering they are unable to make as many vehicles as customers want to buy. For popular models such as the new Ford Bronco, estimated delivery dates have slipped by more than a year, and for less…