Why Your Hybrid or EV Isn’t Saving the Planet

Image credit: Tesla Motor Company

We humans are a simple lot. For any complex problem we want a simple solution, simple enough for our tiny primate brains to grasp.

Marketing folk know this and have been exploiting the fact for a long time.

They can get us to purchase things that make no sense, and then develop quasi-religious fanaticism about our choices. Once you can get a human being to…